ei77 Privacy Policy

1. Information We Collect

When you use the ei77 platform, we collect certain categories of personal data to provide our services, verify your identity, process transactions, and comply with our responsible gaming and anti-money laundering obligations. The categories of data we collect include:

1.1 Registration Data

When you create an ei77 account, we collect your full legal name, date of birth, email address, mobile number, and chosen username. This information is required to establish your account, verify your eligibility to use the platform, and maintain a record of your account relationship with ei77.

1.2 Identity Verification (KYC) Data

As part of our Know Your Customer (KYC) process, we may collect copies of government-issued identity documents (such as your National Identity Card, passport, or driving licence), proof of address documents, and evidence of payment method ownership. This data is collected and processed solely for the purpose of verifying your identity and complying with applicable anti-money laundering requirements.

1.3 Financial Transaction Data

We record details of all deposits, withdrawals, and betting activity conducted through your ei77 account. This includes transaction amounts in Bangladeshi Taka (BDT), timestamps, payment method identifiers (such as the last four digits of a card or a mobile wallet number), and transaction status. Full payment credentials — such as complete card numbers or mobile wallet PINs — are never stored by ei77.

1.4 Technical and Usage Data

When you visit and interact with the ei77 platform, we automatically collect certain technical data including your IP address, browser type and version, operating system, device type, referring URLs, pages visited, session duration, and clickstream data. This information helps us operate and improve the platform, detect fraudulent activity, and analyse user behaviour in aggregate form.

1.5 Communications Data

If you contact ei77 support via email, live chat, or any other channel, we retain records of those communications including timestamps, message content, and resolution outcomes. These records help us improve our service quality and maintain accountability in our customer support operations.

2. How We Use Your Data

ei77 uses the personal data we collect for the following purposes:

Purpose	Data Used
Account creation and management	Registration data, KYC documents
Processing deposits and withdrawals	Financial transaction data, payment method identifiers
Identity verification and fraud prevention	KYC data, technical data, transaction data
Providing customer support	Communications data, account data
Responsible gaming monitoring	Usage data, transaction history, betting patterns
Platform improvement and analytics	Technical data, usage data (aggregated/anonymised)
Sending promotional communications (opt-in only)	Email address, mobile number, communication preferences
Legal and regulatory compliance	All applicable data categories as required by law

We do not use your personal data for automated decision-making that produces significant legal effects without human oversight, except where required by our fraud detection or responsible gaming systems. In such cases, you have the right to request human review of any automated decision that affects your account.

3. Legal Basis for Processing

ei77 processes your personal data on the following legal grounds:

• Contractual necessity: Processing your registration data, KYC information, and financial data is necessary to fulfil the contractual relationship between you and ei77 as described in our Terms & Conditions.
• Legal obligation: We are required to collect and retain certain data — including identity verification documents and transaction records — to comply with anti-money laundering (AML) regulations and other applicable legal obligations.
• Legitimate interests: We process technical and usage data to detect fraud, maintain platform security, and improve our services. These legitimate interests are balanced against your privacy rights and do not override them.
• Consent: Where we send you marketing communications or use non-essential cookies, we do so only with your prior consent, which you may withdraw at any time.

4. Data Sharing & Disclosure

ei77 does not sell your personal data. We may share your data with the following categories of third parties where necessary to operate our platform and comply with our legal obligations:

• Payment processors: bKash, Nagad, Rocket, Upay, and card payment gateways receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and data security standards.
• KYC and identity verification providers: Third-party verification services may receive your identity documents to perform automated or manual verification checks on our behalf.
• Fraud prevention and AML services: We share data with specialist fraud detection services to identify suspicious activity and protect the integrity of the ei77 platform.
• Game content providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive your account identifier and game session data to deliver and manage the games you play. They do not receive your financial or identity verification data.
• Regulatory and law enforcement authorities: We will disclose personal data to relevant authorities where required to do so by applicable law, court order, or regulatory request.
• IT infrastructure and hosting providers: Our platform is hosted on secure servers. Our infrastructure providers are contractually bound to process your data only on our instructions and to maintain appropriate security standards.

5. Cookies & Tracking Technologies

The ei77 platform uses cookies and similar tracking technologies to operate core platform functions, remember your preferences, and analyse how the platform is used. The types of cookies we use include:

• Strictly necessary cookies: These are essential for the platform to function. They enable session management, account authentication, and security features. These cookies cannot be disabled without impairing core platform functionality.
• Functional cookies: These cookies remember your preferences — such as your preferred language, currency display settings, and recent game selections — to personalise your experience on the ei77 platform.
• Analytics cookies: We use anonymised analytics data to understand how users navigate the platform, which features are most used, and where we can make improvements. This data is processed in aggregated form and does not identify individual users.
• Marketing cookies: Where you have provided consent, marketing cookies allow us to deliver relevant promotional content and measure the effectiveness of our campaigns. You may opt out of marketing cookies at any time through your browser settings.

You can control non-essential cookies through your browser's cookie settings. Please note that disabling certain cookies may affect the functionality of some areas of the ei77 platform.

6. Data Retention

ei77 retains your personal data for as long as your account remains active and for a defined period thereafter, as required by our legal and regulatory obligations. Our standard retention periods are as follows:

• Account and registration data: Retained for the duration of your account and for a minimum of five years following account closure, in line with AML record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of five years following your most recent transaction or account closure, whichever is later.
• Financial transaction records: Retained for a minimum of five years following the date of each transaction.
• Customer support communications: Retained for two years from the date of each interaction, unless the communication is relevant to an ongoing dispute or investigation.
• Technical and usage data: Retained for up to 13 months in identifiable form, after which it is anonymised or deleted.

When the applicable retention period expires, ei77 securely deletes or permanently anonymises your personal data. Where deletion is not immediately possible due to technical constraints, the data will be isolated from active processing until deletion can be completed.

7. Your Privacy Rights

As an ei77 user, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all valid requests within 30 days of receipt.

• Right of access: You have the right to request a copy of the personal data ei77 holds about you, along with information about how it is processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to erasure: You may request that ei77 delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligation to retain certain data as described in Section 6.
• Right to restriction of processing: You may request that ei77 restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to its processing.
• Right to data portability: Where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data where it is based on our legitimate interests, including profiling for marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.

8. Data Security

ei77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security practices include:

• SSL/TLS encryption for all data in transit between your device and our servers.
• Encryption of sensitive data at rest, including identity verification documents and financial records.
• Role-based access controls that restrict staff access to personal data on a strict need-to-know basis.
• Regular security assessments and penetration testing of our platform infrastructure.
• Secure data centre facilities with physical access controls, environmental monitoring, and redundant systems.
• Incident response procedures to detect, investigate, and respond to data security incidents in a timely manner.

While ei77 takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You play an important role in protecting your account by keeping your login credentials confidential and notifying us immediately of any suspected unauthorised access.

9. Third-Party Services

The ei77 platform integrates with third-party services to deliver games, process payments, and provide analytics. These include game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, as well as payment partners including bKash, Nagad, Rocket, Upay, Visa, and Mastercard.

Each third-party provider operates under its own privacy policy. ei77 is not responsible for the data practices of third-party providers beyond our contractual data processing agreements with them. We encourage you to review the privacy policies of any third-party services whose terms may be relevant to your use of the ei77 platform.

The ei77 platform does not contain links to external third-party websites for general browsing purposes. Any external integrations are strictly limited to those necessary for game delivery and payment processing.

10. Children & Minors

The ei77 platform is strictly for adults aged 18 and above. We do not knowingly collect, process, or store personal data relating to individuals under the age of 18. If you believe that a minor has registered an account or provided personal data to ei77, please contact our support team immediately at [email protected] so that we may take appropriate action, including account closure and secure deletion of the minor's data.

ei77 uses age verification measures during account registration and KYC processes to identify and prevent underage use of the platform. Where age verification fails or raises concerns, access to real-money gaming features will be suspended pending resolution.

11. Policy Updates

ei77 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform features. When material changes are made, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered account holders via email or on-platform notification.

We encourage you to review this Privacy Policy periodically to stay informed about how ei77 protects your data. Your continued use of the platform following the posting of any updated Privacy Policy constitutes your acknowledgement of the changes.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way ei77 handles your personal data, please contact our Data Privacy team using the details below. We are committed to addressing all privacy enquiries promptly and transparently.

If you are not satisfied with our response to your privacy enquiry, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. ei77 will cooperate fully with any regulatory investigation conducted in good faith.